In my role as a Digital Marketer, I come across a lot of websites with unoptimised images. That is, images that are just plonked on the page with no thought for how they could enhance...
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The WannaCry ransomware cyber attack that spread around the globe this month crippled the NHS in the UK and infected over 200,000 systems in over 150 countries, causing massive damage. Cyber attacks on this scale aren’t...
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If you don’t know which of your marketing channels are generating revenue, it can be difficult to give credit to those sources, making working out the real return on investment for your marketing efforts very...
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With the rise of social media and the huge amount of high-tech marketing communication tools available today, many people mistakenly think that email marketing has had its day. However this couldn’t be further from the truth....
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The new year is a great time to take a look at your website (and your other digital marketing and communication channels) to ensure everything is up to date and running properly. From making sure your...
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In early November, Facebook relaunched their posting options into a new interface to make it easier for Admins to create posts based on specific goals - the aim: to help you achieve actionable results from your...
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Over the past few years, Facebook has become such an integral part of our lives that we can't imagine life without it. Approximately 2.8 million Kiwis are active on Facebook, which represents a significant percentage of our...
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If you use the Google AdWords Keyword Planner for finding organic keyword ideas and search volumes, you may think something’s gone wrong if you log in today. This morning many people are now seeing this: Instead...
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You may have read or spotted that Google has removed the paid search results from the right-hand side of the search engine results page (SERP), with ads now only appearing at the top and bottom...
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