This is the foundation of every project. We’ll get in front of your key stakeholders to fully understand your business, establish goals and explore the search terms that will drive the right people to your website.
Using our knowledge of your business and target market we’ll devise the ideal structure for your site and specify in detail the features required to achieve improved search visibility and conversions.
We’ll create a blueprint for your site to define the arrangement of key elements and navigational features, and how they work together, in desktop and mobile views.
You’ll receive a visual representation of your new website, showing the new design, including typographic styles, colours and images, for desktop and mobile views.
We’ll work with your chosen developer or one of our partners to ensure the smooth running of the build to our brief. Everyone is kept in the loop throughout the process with regular communications.
Understanding how visitors behave on your site is crucial to your success. We’ll set up your Google Search Console to ensure you have key data at your fingertips.
Prior to launch we’ll test your new site to ensure everything works, then agree and implement a launch strategy with you to ensure a smooth transition to the new website.
We’ll continue working with you to attract, engage and retain customers, making adjustments as needed to respond to changes in the search landscape and your marketplace.